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商品編號： 9-800-032 出版日期： 1999/09/27 作者姓名： Watkins, Michael D.;Matthews, Sarah G. 商品類別： Other 商品規格： 24p 再版日期： 2005/09/30 地域： Massachusetts 產業： Biotechnology;Pharmaceuticals 個案年度： 1993 - 1999
商品敘述：
A small start-up in 1993, Millennium Pharmaceuticals was a name-brand biotechnology company by the end of 1998, with a market capitalization of $1.4 billion. The Cambridge-based company''s growth strategy had relied heavily on building alliances for early-stage drug discovery and licensing its gene-based technology.
涵蓋領域：
Negotiation;Strategic alliances
相關資料：
Case Teaching Note, (5-905-002), 20p, by Michael D. Watkins
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